Product Design Unification Study: Mobile Web Framework

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We are a digital agency with 20 plus years of collective experience in advert business like this takes a greater effort than doing your own business. What’s happened to me? He thought. It asn’t a dream. His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table.

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We are a digital agency with 20 plus years of collective experience in advert business like this takes much more effort than doing your own business. What’s happened to me? He thought. It wasn’t a dream. His room, a proper human Themeforest a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table.

“First, we must ensure the validity of the approach. Second, we must confirm browser makers to add support for web fonts”

SKINS

SKINS

Mission

The Australian sports compression wear brand SKINS is in the market since some years ago. But their traditional marketing model wasn’t taking advantage of the new digital era. This situation was making the brand mislead in a market were the possibilities are big.

We started the journey together with SKINS with the goal of increasing the sales by creating an excellent e-commerce experience starting from a “mobile first” approach.

PIC HERE

Drive. Educate. Inspire.

The new concept was based in these three works: Drive, educate and inspire. Driving people using the content to generate more visits and then a bigger conversion. Inspiring them by serving them with coaching and nutrition support. And inspire them with their athletes stories and new generation and compression wear.

Together with the strategy team, an art director and me started researching about best practices and previous experiences and tests.

Several rapid prototyping (mainly with Keynote) and mockups were done and discussed and tested with the rest of the team. Then the visuals came to complete de vision and the experience.

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First thing made was to review and improve the information architecture, creating a simpler and better way to navigate through the site. One of the first priorities was the need for a outstanding image quality, details were very important in the product.

Home, category-landing and product page were revisited and redesign it. Introducing advance filters, ratings and a zoom functionality.

Results

We did several in-house prototyping and during the implementation, several A/B testing were done as well.

Comparing the month of November of 2014 and 2015 we can see a revenue increase of 80% and a conversion rate up 60%.

PIC HERE

Visit SKINS site